Attract the Right Buyers through Content Marketing
Content marketing is the consistent, ongoing production of relevant, high-quality content offers that speak to the buyer at every stage throughout the buyer journey (from awareness to consideration to decision). Content is inbound marketing’s lifeblood—without content marketing, you can’t have inbound marketing.
Social media posts, newsletters, blogs, case studies, videos, whitepapers, webinars, infographics and eBooks are a few of the products that fall under the content marketing umbrella.
Produce Content that Converts and Nurtures
According to the Content Marketing Institute, 93% of B2B marketers engage in some content marketing tactics. In many cases, however, they’re simply creating content for creation’s sake—a practice that will not garner the return on investment they’re after.
“93% of B2B Marketers Engage in Some Content Marketing Tactics.”
To create content that converts, every person producing your content must deeply understand who your buyers are and the information they’re searching for throughout the sales cycle.
They can then create and map the right content to the right buyers at the right time, attracting them to the content by promoting it in the places they’re most likely to see it and respond. As a result, consistently publishing new and relevant content will not only continuously grow your online audience, but it will also improve your position in searches.
Explore our services to help discover who your buyers are, develop a content strategy, and produce content.