The KODA Approach Toward a Better User Experience
The KODA Approach Toward a Better User Experience
Create a smoother transition of the visitor to the customer with a strategic user experience on your redesigned website.
Through our simple yet effective three-stage process, our team delivers a highly aesthetic and intuitive website so you can attract and convert more qualified leads for inbound marketing success.
Discovery
Planning & Analysis
Execution
Inbound UX Strategist
Your UX strategist will work to determine your marketing and business goals and then define the scope of your website redesign with UX best practices in mind. Then, with several years of experience, your strategist will ensure that each step leads toward success.
Technologist
From registering your domain name and implementing SEO best practices to building a multi-layered online platform to fuel your brand’s presence, your technical lead ensures that every element works flawlessly and is scalable.
Website Designer
From whiteboard sketches and user journey visuals to wireframes and aesthetically pleasing designs, your website designer is responsible for making your product beautiful, practical, and easy to navigate.
Website Developer
Once the elements of your site are strategised and designed, your web developer will implement everything with a responsive design, so it displays appropriately in your buyers’ browsers, especially on mobile. They ensure the buyer journey is accessible and functional.
Account Coordinator
An account coordinator will organise, update, and keep the team on task for larger projects. They will also ensure you are informed every step of the way.
Brand Journalist
When you enlist KODA to develop your website messaging or execute your content marketing strategy, one of our trained journalists will interview your internal stakeholders (with customer interviews optional) to truly grasp your audiences’ wants, needs and buying goals.
Here, we determine and better understand your website users and identify the elements necessary to build your website.
DELIVERABLES:
User Profiles
User Journey
User Flow Charts
This is where the strategy happens, the consolidation of meticulus research interjected with our industry experience.
DELIVERABLES:
Competitor Analysis
Website Analytics
Information Architecture
Here, we bring your well-researched, well-strategised website to life.
DELIVERABLES:
Site Map
Wireframe
Design & Development
Request a consultation to discuss developing an assessment for your company.